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Nationally, around 19,000 people a year are admitted to hospital due to a cycling collision.

Halfords Use a helmet not your head banner

Almost one quarter of the cyclists killed or injured are children. Around three quarters of cyclists killed have major head injuries.

Head injuries, ranging from fatal skull fractures and brain damage to minor concussion and cuts, are very common injuries to cyclists. Hospital data shows that more than40 per cent of cyclists and 45 per cent of child cyclists suffer head injuries and more than 80 per cent of those killed in collisions on rural roads.

Lincolnshire Road Safety Partnership is working with schools and academy head teachers and governors to adopt a policy where all those who cycle to school must wear a safety helmet, including teachers and support staff. Brain injury charity, Headway, and Halfords (Lincolnshire) are also supporting the campaign.

Video: James Cracknell to Personal Appeal to Use A Helmet

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Last updated: 24 March 2017

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