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Drink and drug drive campaign

New campaign tells story of young people who drink or drug drive.

A new road safety campaign is highlighting the potential consequences of drink or drug driving to young motorists across the region. Recent research by Auto Trader discovered that 30% of 17-24 year old motorists drink and drive, while one in five drive while under the influence of drugs.

The campaign called ‘The End’ uses a story board approach to show how choosing to drive having consumed alcohol, or drugs could bring to ‘The End’ much of what young people take for granted in their lives.

Drink&Drug Drive Campaign

The campaign shows that alcohol and drugs impair an individual’s ability to drive safely, increasing the risk of them causing a collision and injuring or killing themselves or someone close to them.

The campaign also highlights the impact of being caught drink or drug driving; up to 6 months in prison, a minimum 12 month driving ban, a fine of up to £5,000 and a criminal record which could lead to job loss and difficulty finding another job. Causing death by careless driving when under the influence of drink or drugs carries a 10 year prison sentence.

One of the campaign adverts shows a young women being breathalysed driving home the morning after a night out to highlight that people can still find themselves over the legal drink drive limit the following day.

Research indicates young people are confused by how much they can legally drink before driving.

The legal limit in the UK is 80 milligrammes of alcohol in 100 millilitres of blood, but there is no guide as to how much you can drink and stay under the limit.

It can depend on many factors such as the amount and type of alcoholic drink, your weight, sex, age, food intake and metabolism. The only safe option is not to drink any alcohol if you are going to drive.

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Last updated: 29 March 2017

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