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New suicide SAFE campaign launched for Lincolnshire

As part of a new suicide prevention local action plan for Lincolnshire, a campaign has been launched for World Suicide Prevention Day (Saturday 10 September).

Businesses, organisations and community groups are being encouraged to be more aware of suicide and recognise people who may be at risk and need support.

Dubbed ‘Lincolnshire Suicide SAFE’ (Supporting Awareness For Everyone), organisations are being encouraged to sign up to a ‘charter’ to pledge to:

  • develop a culture where people are comfortable talking about difficult issues
  • raise awareness of suicide - using the Suicide SAFE toolkit of posters and useful information
  • help recognise the signs and triggers for those at risk and support vulnerable individuals
  • learn how to respond to someone who may be at risk

Dr Kakoli Chaudhary, Public Health Consultant at the county council, said:
“All agencies in Lincolnshire have been working together on the local action plan to help reduce the number of suicides in the county. A key part of this is through raising awareness of the causes and help available.”

Dr Sue Elcock, Medical Director from Lincolnshire Partnership NHS Foundation Trust, said:
“The effects of suicide can be devastating and the impact can be felt widely in a community. Suicide is often the end point of a complex history of risk factors and distressing events, but often people don’t give any indication that they might be having suicidal thoughts. Simply asking people how they are, listening and being supportive can make a real difference.”

Posters and conversation cards are also being issued with helpful information on how to talk to people you are worried about.

More information including the suicide prevention local action plan, and information about signing up to the SuicideSAFE charter, can be found at


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Last updated: 27 February 2017

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