Community Rail in the City
The Community Rail in City Event on 20 May 2015 offered an excellent opportunity to promote Lincoln and the East Coast as a tourist destination by Rail.
The joint marketing event with LCC tourism and Lincoln BIG brought together ideas and funding from the Designated Community Rail Development Fund to maximise this opportunity and deliver an excellent marketing event. The “Lincoln - it’s faster by rail” stand at Kings Cross was very well received by the public, generating lots of interest and delight from several residents of Lincoln to see the City being promoted in London.
The event was well supported by Train Operators Virgin Trains East Coast and East Midlands Trains and this was recognised by the Department for Transport who commended the success of the event. The campaign has helped to raise the profile of Lincoln and travel by rail to the County.
The Designated Community Rail Development Fund is a joint initiative of the Department for Transport, Network Rail and ACoRP.