Engagement report - Usher Gallery refresh

Findings

Public survey

Questions were not mandatory therefore not everyone chose to complete every question.

Total page visits: 997
Total responses to the survey: 441
Paper copies completed: 15

When was the last time you visited the Usher Gallery? [choose one]

Graph displaying results last time visiting usher gallery

  • all 441 respondents answered this question
  • the largest proportion of respondents had visited the gallery within the last six months
  • over 80 people said they had not been to the gallery in over three years.
  • 45 people said they had never been to the Usher Gallery and were asked why this was

Why have you not returned to the Usher Gallery in over three years? [Select all that apply]

Graph displaying results why have you not returned to the usher gallery in over three years

  • 81 people said they had not returned to the Usher Gallery in over three years
  • this question only appeared if respondents had said they had not returned to the gallery in over three years

The top three reasons for not returning to the gallery were:

  1. they felt they had seen everything
  2. pandemic closure
  3. they thought it was permanently closed

24 people responded ‘Other (please specify)’. The most common answers given as to why people had not returned were about:

  • work commitments
  • the building’s atmosphere  
  • not living in Lincoln
  • travel and public transport
  • parking in the city centre
  • did not enjoy the art and were not interested
  • not enough new exhibitions advertising
  • not aware if there was new art on display
  • caring responsibilities

Thinking of your last visit to the Usher Gallery, what made you decide to visit? [choose all that apply]

Graph displaying results thinking of your last visit to the usher gallery what made you decide to visit

  • 393 people answered this question (the total numbers add up to more than this figure because respondents could select more than one answer)

The top three most frequent answers were:

  1. enjoy visiting art galleries
  2. specific exhibition
  3. it’s free

62 people responded ‘Other (please specify)’. The most common answers were:

  • research or for work
  • education trips
  • to show friends and family
  • life drawing classes
  • wedding event
  • see Joseph banks
  • works by Duncan grant
  • Jame Usher collection

Thinking on your last visit to the Usher Gallery, please tell us what you may have enjoyed the most? [choose all that apply] 

Graph displaying results - Thinking on your last visit to the Usher Gallery, please tell us what you may have enjoyed the most

  • this feedback will allow the team to understand what stands out to people when they visit, and which aspects need changing for the rehang
  • 396 people answered this question

The three most chosen answers were:

  1. displays, artwork, and objects
  2. particular exhibition
  3. friendly and knowledgeable staff

16 people responded ‘other (please specify)’. The most common answers were:

  • showing friends and family
  • atmosphere of the building
  • grounds
  • arts and crafts room
  • life drawing classes
  • different exhibitions on offer

156 people responded with ‘a particular exhibition’. Of these, 129 people gave further detail to the ‘particular exhibition’ they had seen. The most common answers were:

  • art student exhibitions
  • Lincolnshire artists
  • Sam Scorer exhibition
  • Louth panorama exhibition
  • David Remfry
  • Joseph Banks expedition
  • Grayson Perry (while this was held in Lincoln Museum, it is mentioned numerous times to this question)
  • Gaia Earth exhibition
  • Art Out of Isolation exhibition
  • Community Choice

26 people responded with ‘an event for example a tour, or a specific talk’. Of these, 19 people gave further detail for this answer. The most common answers were:

  • life drawing classes
  • David Remfry and Martin Gayford talk
  • community talk or event
  • behind the scenes organised by the SLHA
  • Dr Karolina Szynalska McAleavey talk

19 people responded with ‘I did not enjoy my visit’. Of these, 17 people explained why. The most common answers were:

  • not interested in the art shown at the gallery
  • atmosphere of the building
  • outlook of the building
  • not child friendly
  • uninspiring
  • too dark

If you have never been to the Usher Gallery, please tell us why [choose all that apply] 

Graph displaying results - If you have never been to the Usher Gallery, please tell us why

  • 45 people said they had never been to the Usher Gallery

The three most common responses chosen were:  

  1. didn’t know it was free
  2. had never heard of it
  3. didn’t know where it was

20 people responded ‘other (please specify)’. The most common answers were:

  • lack of free parking and parking costs
  • lack of publicity for events
  • unsure what is on display or not interested
  • travel to Lincoln
  • unsure if its child friendly
  • mobility problems

Is there anything you would like, or expect, to see more of in the Usher Gallery? For example, different interpretation, loaned artworks from other museums and new artworks.

  • 378 people responded to this question

The key themes that emerged from this question were:

  • more focus on contemporary art and ceramics
  • more advertisement of the art and exhibitions
  • more promotion to say it’s free
  • loaned artworks
  • more local artwork
  • different or refresh the interpretation
  • immersive experience and exhibitions
  • further turnaround of the objectives and art
  • better lighting
  • travelling exhibitions
  • more focus on textiles and embroideries
  • themed galleries

Are there any further comments you would like to make about the Usher Gallery rehang?

  • 281 people responded to this question

People gave a range of responses, from what they enjoyed to what they want to see more of. The key themes that emerged from this question were:

  • more advertising
  • better communication of events, talks, and workshops
  • frequent rehangs
  • Accessibility
  • feature amateur artists
  • better lighting
  • better use of the space, including outdoor space
  • enjoyed the talks
  • enjoyed the galleries
  • showing friends and family the gallery
  • further collaborations
  • tv screen use

Stories posted on Let’s Talk are available on the platform: Usher Gallery stories

About the respondents

These questions were voluntary but helped us understand who was answering the survey and visiting the gallery.

What is your age group?

Graph displaying results - what is your age group?

  • 441 people answered this question

The top three highest age categories were:

  • 25 to 44 with 81 responses
  • 45 to 64 with 185 responses
  • 65 and over with 134 responses

What is your gender?

Graph displaying results - what is your gender - Usher Gallery

  • 438 people answered this question, the results were:
    • female with 278 responses
    • male with 142 responses
    • prefer to use own term with 4 responses
    • prefer not to state with 14 responses

What area do you live in?

Graph displaying results - what area do you live in - Usher Gallery

  • 439 people answered this question, the top three highest districts were:
    • The city of Lincoln with 178 responses
    • North Kesteven with 84 responses
    • West Lindsey with 80 responses

Do you consider yourself to have a disability?

Graph displaying results - do you consider yourself to have a disability - Usher Gallery

  • 438 people answered this question, the results were:
    • 62 people said yes
    • 360 people said no
    • 16 people said prefer not to state

What is your ethnic background?

Graph displaying results - what is your ethnic background - Usher Gallery

  • 436 people answered this question, the results were:
    • White British, or any white background 409 responses
    • Asian British, or Asian 1 response
    • Black British, Black, African or Caribbean 6 responses
    • Prefer not to state 20 responses