Marketing budget - Find a freedom of information request

I am writing to you under the Freedom of Information Act 2000 to request information on your authority's marketing budgets .

1) Please may you provide me with how much budget was spent on marketing/ digital marketing in 2023. 

2) If possible would you be able to provide information on the budget in 2022 also. 

Please provide the information in the form 

Marketing Service

2022

2023

% of overall budget

SEO

PPC

Paid social

PR - traditional

Digital PR

Social media marketing

Strategy and consulting

*Any additional services

I can confirm that the information requested is held by Lincolnshire County Council. I have detailed below the information that is being released to you.

Marketing Service - The Council do not have a Marketing Team/Service

% of overall budget - N/A see above

SEO - N/A

PPC - N/A

Paid Social / Social Media marketing - £10,255.10 includes Facebook, Instagram, LinkedIn, and Sendible (for Social media management)

PR-Traditional - N/A as LCC do its own In-house

Digital PR - N/A as LCC do its own In-house

Strategy and consulting - N/A

Budget spent on marketing/digital marketing in 2022

Marketing Service - The Council do not have a Marketing Team/Service

% of overall budget - N/A see above

SEO - N/A

PPC - N/A

Paid Social / Social Media marketing - £13,844.71 includes Facebook, Instagram, LinkedIn, and Sendible (for Social media management)

PR-Traditional - N/A as LCC do its own In-house

Digital PR - N/A as LCC do its own In-house

Strategy and consulting - N/A

*Please note that above figures exclude any Advertising / Allowances paid for Fostering and Adoption campaigns.