Marketing, Communications, Media, Public Relations, Engagement

For the most recent full financial year for which data is available, please provide the following:

1. Organisational structure and staffing

a) The total number of employees (FTE) working wholly or primarily in marketing, communications, media, public relations, engagement,

consultation or related functions.

b) The directorate, department or service area in which these staff sit.

c) A breakdown of roles or grades where available (e.g. senior leadership, managers, officers).



2. Budget and expenditure

a) The total annual budget allocated to marketing, communications and engagement activities.

b) The total actual spend for the year.

c) A breakdown of spend between:

- Staff costs (including salaries, on-costs and temporary staff or contractors) - broken down by post

- External suppliers or agencies

- Advertising and media spend

- Website development

- Graphic and digital design

- Print expenditure Events, consultation exercises and engagement programmes

- Any other significant categories of spend



3. Core activities

Please outline the core activities undertaken by the marketing, communications and engagement function(s), for example:

- Corporate communications and media relations

- Campaigns and public information

- Internal communications

- Digital and social media

- Web development

- Advertising/recruitment advertising/public notices

- Public consultation and engagement

- Community engagement

- Stakeholder or partner communications



4. Discretionary vs non-discretionary activity

Please indicate:

a) Which marketing, communications and engagement activities are considered essential or statutory (including any required by legislation or regulation).

b) Which activities are considered discretionary or non-essential.

c) Any distinction you make between internal, external and community-based engagement.



5. Consultation and engagement spend

Please confirm:

a) Total spend on consultation and engagement activities (internal and external).

b) How this spend is categorised or recorded within your authority (e.g. as part of communications, policy, regeneration, public health or other budgets).

I can confirm that the information requested is held by Lincolnshire County Council. I have detailed below the information that is being released to you. 

1a) 27.1 FTE

1b) Resources is the directorate. Communications and Engagement is the sub-division of service.

1c)  

2a) The total budget for the communications and engagement service (including staffing costs) for 2025/26 was 2,311,926.

2b) The total actual spend for the communications and engagement service (including staffing costs) for 2025/26 was 2,264,705.                          

Q3. The communications and engagement service’s core activities include:

- Corporate communications and media relations

- Campaign planning, delivery and analysis

- Internal communications

- Copyrighting

- Design and print procurement

- Corporate branding

- Corporate events

- Marketing

- Resident magazine

- Commissioning advertising and recruitment advertising

- Website development and maintenance

- Search engine optimisation

- Social media management

- Digital content creation

- Email marketing and newsletters

- Online processes and case management

- Public consultation and engagement

- Community engagement events

- Consultation and engagement analysis and reporting

- Stakeholder and partner communications

- Town and parish council liaison

- Delivering training on associated disciplines

Q4. This information is not recorded by Lincolnshire County Council.

Q5. The engagement team is part of the communications and engagement service, for which costs are provided above in the answers to Q1-2.

I can confirm that the information requested is held by Lincolnshire County Council. I have detailed below the information that is being released to you. 

1a) 27.1 FTE

1b) Resources is the directorate. Communications and Engagement is the sub-division of service.

1c)  

2a) The total budget for the communications and engagement service (including staffing costs) for 2025/26 was 2,311,926.

2b) The total actual spend for the communications and engagement service (including staffing costs) for 2025/26 was 2,264,705.                          

Q3. The communications and engagement service’s core activities include:

- Corporate communications and media relations

- Campaign planning, delivery and analysis

- Internal communications

- Copyrighting

- Design and print procurement

- Corporate branding

- Corporate events

- Marketing

- Resident magazine

- Commissioning advertising and recruitment advertising

- Website development and maintenance

- Search engine optimisation

- Social media management

- Digital content creation

- Email marketing and newsletters

- Online processes and case management

- Public consultation and engagement

- Community engagement events

- Consultation and engagement analysis and reporting

- Stakeholder and partner communications

- Town and parish council liaison

- Delivering training on associated disciplines

Q4. This information is not recorded by Lincolnshire County Council.

Q5. The engagement team is part of the communications and engagement service, for which costs are provided above in the answers to Q1-2.