Lincolnshire Trading Standards found counterfeit goods to the tune of more than a million pounds at Matilda Price’s shop during raids in 2023.
Price, aged 45 from Anchor Lane in Ingoldmells, has now been jailed for a total of 30 months.
The case was heard in court on Monday 8 June 2026 with the Judge reducing the sentence by 10% because of Price’s guilty plea.
Counterfeit goods found for sale at the ‘Fie and Best’ store included handbags and fashion items purporting to be Louis Vuitton, Fendi, Chloe, Prada, Chanel, Marc Jacobs and other designer brands.
Emma Milligan, from Lincolnshire Trading Standards said:
“The Judge in this case found that an immediate custodial sentence was the only option, given the potential value of the goods was £1.25 million, and the fact that evidence showed that she had been engaged in this activity for 15 months prior to the raid - carrying out criminal activity for an extended period of time.
“This sends out a clear message to anyone who might be thinking about selling counterfeit goods – the consequences are serious and real.”
An order was made for the forfeiture and destruction of 1650 counterfeit items under section 97 of the Trade Mark Act. A victim surcharge was ordered and a collection order.
Cllr Alex McGonigle, executive councillor for Lincolnshire Trading Standards, said: “Counterfeit products are often made in factories that exploit workers or use child labour, and the trade in these products often funds other criminal gang activity. They can be dangerous to consumers, but ultimately these products are illegal and have no place in Lincolnshire shops.”
Anyone with information about the sale of illegal tobacco, illicit vapes, counterfeit goods or other criminal trading activity is encouraged to contact Crimestoppers anonymously on 0800 555 111 or via the Crimestoppers website. Crimestoppers is an independent charity and information can be provided 100% anonymously. Even small pieces of information can help Trading Standards and partner agencies disrupt criminal activity and protect local communities.