The SHERMAN campaign highlights seven factors that put people at greater risk of having a fire, or being less likely to react to a fire.
- Elderly people or those who live alone
- Reduced mobility, hearing or visual impairments
- Mental health issues
- Alcohol misuse, drugs/medication dependence
- Needing care or support
It aims to increase both public and professional awareness of the risk factors. It encourages them to contact with the fire service through a safe and well check.